The 5 most important tech tools for small businesses in 2024

This year, work smarter, not harder, on your small business. With these tools, you can harness the power of technology to save you time and energy. Focus on what you’re good at, and let tech do the rest.

Get paid with WigWag (Powered by Stitch)

There’s no business without cash flow, so making it easy for your clients to pay you is vital. That’s where WigWag comes in. With this ingenious new tech tool, you send your customers the link to your unique WigWag checkout page and get paid. They pay by entering their credit card details, so you're covered no matter where in the world they’re paying from. No card machine or coding skills are necessary.

Another benefit of using WigWag is the unrivalled customer service. If you need help with implementation, payouts, or anything else, we’ll support you with fast and friendly service.

Find new business with Metricool

People can’t support your business if they don’t know about you. Get the word out there and generate leads with a solid digital marketing strategy. For a small business, this means planning and scheduling both organic and paid content, like social media posts and PPC (pay per click) ads.

There are loads of planning and scheduling content tools out there, but Metricool helps you leverage your brand across Facebook, Google, YouTube, and TikTok in ad format as well as helping with your organic content plan. This clever tool also analyses your metrics to optimise your plan.

Get noticed with eye-catching Canva designs

Feed the content machine with thumb-stopping social media posts and attention-grabbing ads, or build professional pitch decks and informative infographics. For all this and more, Canva is the obvious choice for entrepreneurs and small business owners. It has an easy-to-use, intuitive interface, allowing you to hit the ground running with your designs.

Templates offer inspiration and ease, brand packs help you communicate in your signature style, and cloud-based functionality allows you to easily switch between the desktop and the mobile app. Use free or paid versions of the platform, and collaborate through Canva for Teams.

Keep your accounting in order with Zoho Books

Small business owners can benefit from using accounting software in multiple ways. You’ll need the basics: tracking income and expenses. But you can leverage the same software to handle accounting, tax preparation, and payroll in-house, saving the expense of hiring a bookkeeper or a firm. With Zoho Books, you can use the free plan (forever, if you like) or upgrade to paid once you’re sending more than 1000 invoices per year.

Never click “forgot password” again with Keeper Security, Inc.

Keeping your business accounts safe is vital. Being locked out of any of your accounts could result in lost time and revenue, and being hacked because you use the same password everywhere is even worse.

Keeper makes logging into everything easy and safe, giving you the peace of mind to concentrate on your expertise — running and growing your small business.

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