WigWag the sustainable packaging revolution: How Viro Solutions is shaping the future of eco-friendly packaging

The packaging industry, especially within the food sector, is undergoing a significant transformation as sustainability becomes a critical factor. In 2023, the food industry emerged as the leading user of packaging, representing over 40% of the market. The overall South African packaging market size is estimated at USD 10.82 billion in 2024 and is projected to reach USD 13.49 billion by 2029, growing at a compound annual growth rate (CAGR) of 4.52%. This growth is fuelled by an increasing demand for sustainable packaging and a shift toward circularity.

Viro Solutions is at the forefront of this movement, providing eco-friendly packaging options that not only reduce waste and minimise the use of non-renewable resources but also lower the carbon footprint of their clients' products. Founded during the COVID-19 pandemic by Murray Charter, Justin Croxton, and Kyle Kingwill, Viro Solutions initially focused on supporting restaurants that had to pivot quickly to a delivery-first model. Recognizing the need for sustainable, on-brand packaging to elevate the delivery experience, they saw rapid growth and have since expanded their offerings.

With the growing consumer preference for sustainable packaging, Viro Solutions has not only excelled in the B2B space but has also launched an e-commerce channel powered by WooCommerce and Wigwag. This strategic move allows businesses across South Africa to access Viro’s innovative packaging solutions easily, regardless of their size or location. Additionally, Viro Solutions is keenly interested in the e-commerce growth of fashion, beauty, and homeware, recognizing the potential to elevate the delivery and unboxing experience in these sectors, while maintaining a strong commitment to sustainability.

Viro Solutions' mission is clear: to make sustainable on-brand packaging accessible across Africa, ensuring that every piece of packaging they produce is part of a circular economy. Their products are not only beautifully designed but also created with circularity in mind, ensuring high recovery rates for reuse in new packaging items. From a juice bottle today to a smoothie cup tomorrow, Viro Solutions is rethinking the packaging design to keep valuable materials in circulation and out of the environment.

Their commitment to sustainability is further emphasised through their Loop Certified initiative. This program mandates local production, circular design for recyclability, and a minimum of 30% recycled content in their products. By focusing on these standards, Viro Solutions supports local economies, reduces the carbon footprint associated with transportation, and significantly cuts down on waste.

In addition to their innovative packaging solutions, Viro Solutions offers a Digital Product Passport—a platform that provides complete transparency about their packaging. Customers can gain detailed insights into materials, suppliers, recyclability, and more, ensuring informed choices that align with sustainability goals.

Viro Solutions' expansion into e-commerce is a testament to their forward-thinking approach. Partnering with Wigwag, they have seamlessly integrated their sustainable packaging offerings into the digital space, making it easier than ever for businesses to access eco-friendly solutions that resonate with today's environmentally conscious consumers.

Wigwag is proud to partner with Viro Solutions, supporting their mission to revolutionise packaging and create a more sustainable future. Together, we're not just delivering great products; we're also ensuring that every step we take is in the best interest of our planet. If you would like to elevate your brand experience whilst keeping sustainability in mind reach out to the Viro Solutions team at: sales@viro.org.za.

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